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Phoenix Suns – Artworks PHX – a business-arts campaign in Phoenix, Arizona USA.

Phoenix Suns

Phoenix Suns spotlight artists on Free Throw game program front covers.

When fans attend a Phoenix Suns game, they’re going to see morephoenix-suns-photo-4 than great basketball action. They’ll also get exposure to incredible local art thanks to an innovative initiative that puts fans’ art on the cover of each game program.

Since 2013, fans have been encouraged to put their creativity to work and help design unique covers for the Suns’ official game-night program, Free Throw. For each game during the season, a different piece of art graces the cover of the publication, which is distributed to fans as they head to their seats at US Airways Center

phoenix-suns-photo-1

Featured artists receive two tickets to the game so they can see their artwork in the hands of thousands of Phoenix Suns fans. And they get even more than their 15 minutes when the Suns draw attention to the art through social media channels.

In addition to this innovative Free Throw game program arts initiative, Phoenix Suns Charities has also been a longtime supporter of programs that bring arts into Arizona schools.

Check out the Phoenix Suns Free Throw Program Art Gallery:

2014-15 Free Throw Covers | 2013-14 Free Throw Covers

“Our game programs give us an opportunity to tell a story about our organization. By featuring local artists on the cover, we’re showing fans that we’re part of this community in more ways than sports.”

Maria Baier, Senior Vice President, Communications & Public Affairs, Phoenix Suns


 

Posted in Celebrating Cultural Diversity, Creating Vibrant Communities

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